Page Speed is an important page of your website. It’s a ranking factor in Google. Everybody wants a fast loading website. If a website loads quickly, users are more apt to stay on it and navigate around or buy something.
Speedy websites improve your website from all directions. Fast websites increase user engagement, search rankings and sales. Research shows that for every 1 second delay in page load speed, conversions decrease by 7 percent. 1 in 4 visitors abandon a website if it takes more than 4 seconds to load.
Mozilla increased Firefox downloads by 15% when they increased page speed by 2.2 seconds.
If you are focusing on driving more customers and sales to your business, then you should also put forth the effort to maximize your page speed and web performance. Use website testing tools such as SpeedMonitor.io or Pingdom. You should focus on hiring web developers or contractors that are able to fix underlying server issues that affect speed. There are many WordPress plugins available, but some don’t fix the underlying problems.
To increase page speed, do the following:
- Upgrade to PHP 7.3
- Implement caching
- Serve NextGen images
- Compress files
- Minify JS & CSS
Website speed matters quite a bit. If you are serious about sales and customers, then you should put forth the effort to increase page speed on your website.